I think this is really, really smart. I'm curious to see how well it works out for her. Author Felicia Ricci tells Huffington Post Books how she self-published her memoir Unnaturally Green (about being the green understudy for Elphaba in Wicked!) and made it LOOK, in almost every way, like a traditionally published book.
Smart, smart, smart. And her website is super slick, too. The whole presentation makes you take her seriously. Check out the whole thing here.